I want to hope that imprinting the image of Castel del Monte on the Italian one cent coin was a brilliant intuition, not a happy coincidence, because it is the perfect synthesis to say that the economy lives thanks to culture, the same for which Federico II is the greatest of the great. What really matters is the culture of the project, which is what determines the success of a product, a company, a nation. When this culture is missing, companies close and the nation dies.