Concept and product design

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To counter the competition from online shopping, this furniture line designed for homeware shops wants to give something more and something different. First of all,

the possibility of touching the objects, hence the prevalence of horizontal display.

The great flexibility that allows the layout to be renewed frequently, always offering something new to discover. A warm and welcoming setting with natural materials and colours. It adapts to very different locations and can be installed quickly without

building work. Around 50 shops have been realised with this furnishing system.